Operto Guest Technologies

As a co-op Marketing Designer Co-op at Operto, I played a key role in shaping the brand’s visual identity across digital and print platforms. During my three—months at Operto, I worked on various design projects - from trade show materials and social media assets to refining brand guidelines in Figma; I contributed to impactful marketing campaigns.

client

Operto Guest Technologies is a leading provider of smart hospitality solutions, empowering property managers and hosts to deliver seamless guest experiences. By integrating cutting-edge technology with intuitive design, Operto simplifies operations through features like keyless entry, smart energy management, and automated guest communication. With a focus on efficiency and exceptional service, Operto helps hospitality businesses elevate their offerings while reducing operational complexities.

task

I joined Operto’s Marketing Team as a Marketing Designer to help evolve and unify the company’s visual identity across all touchpoints. to all marketing materials—be it for digital channels or physical campaign events. From developing social media graphics, motion graphic videos, and event materials to refining asset mockups across departments, I created visual content that reflects Operto’s clean, modern style while supporting key marketing initiatives and clearly communicate with our audience.​​​​​​​

part I: evolving the brand

During my time at Operto, I created a suite of social media templates and digital marketing assets to maintain brand consistency and streamline content creation. This included both static and animated content for social platforms, as well as mockups for event promotions. These templates provided the marketing team with reusable, high-quality visuals that aligned with Operto’s clean, modern branding and contributed to a more efficient design workflow.



During my time at Operto, I created a suite of social media templates and digital marketing assets to maintain brand consistency and streamline content creation. This included both static and animated content for social platforms, as well as mockups for event promotions. These templates provided the marketing team with reusable, high-quality visuals that aligned with Operto’s clean, modern branding and contributed to a more efficient design workflow.

part II: matching physical to digital

Building on the digital foundation, I adapted and customized these brand standards into physical marketing materials for global tradeshows and events. I designed banners, stand art, countertop displays, merchandise, and supporting visuals to ensure a cohesive, modern brand presence across environments. These assets helped enhance engagement on the trade show floor while reinforcing Operto’s professional identity in both in-person and online campaigns.

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